Email marketing is labeled as an excellent option to work with for your business when it comes to effective low-cost Internet marketing endeavors, generating good click-through rates and sales of products or sign-ups to services. This is because it is the most widely-used form of communication and also has the best reputation on bringing in targeted traffic to websites from subscribers. Businesses use email to stay in touch with their customers or prospective customers, sending out invitations to events or webinars and send special offers on new products.
Email Marketing The Right Way Works Best
Email marketing has changed a lot over the years, and it is not just about writing any email that you will be sending to anybody or to any email address you just happen to come across as that action is regarded as sending spam. Sending an e-mail that may be in the form of a newsletter, upcoming product releases or service announcements to your subscribers within your emailing list, will show you are doing more than pitching a sales message at them. Here are some simple tips on email marketing, and doing it the right way.
Join The “Can Spam” Campaign
Email marketing is not about spamming peoples emails with what they would consider to be junk and their are regulations which must be adhered to, with one being to build an email list from those who choose to join it as a subscriber. By following the guidelines of “Can Spam” your email address will not be blacklisted. Furthermore, you are not supposed to send information that your email list will not have any actual or valuable use for and the information you send must be generally related to your website, the services or products which got their initial interest in the first place. An un-subscribe link or button must also be included within every email so they have the option of opting out from receiving further emails, as they may no longer be interested and might have moved on since.
Build A List Of Subscribers
This is in-line with “Can Spam”, but you must always Build A List Of Subscribers who have chosen to opt into your email list by them personally submitting their email address themselves. The confirmation email for their subscription ensures it was them who submitted their email, and also confirms they want to receive further communications from you in regards to any information you would provide, other products and services you may have to offer.
Ensure Your Subscribers Will Want To Open Emails
Your email could potentially get lost together with the hundreds of other emails that inbox owners are confronted with every single day. To ensure they notice your email while scanning their inbox, you can monitor click-through rates while improving your subject line by using extra white space creatively, maybe adding text symbols, starting each word with a capital letter, asking compelling questions to draw attention, by not making any unbelievable claims and try not using the word free in capital letters.
Keep It Honest & Real
Try not to include any, too good to be true statements, which might not be applicable to your subject line, and most of these types of emails are deleted without even being opened. Your email content must also never embody any promises that your business won’t be able to keep or cannot deliver. Make sure your offer is genuine and would generally be considered as some value to the recipients of your emails.
Promotional Email Marketing
If you want to inform your customers in regards to discounts, minimal discounts are not that effective compared with substantial discounts, and you would never want to offer discounts that are lower than your actual profit as this will obviously defeat the purpose of the email marketing efforts all together. However, you may have a product or service available in conjunction with these efforts as an up-sell, which might cover any losses from the promotion and email marketing campaign.
Make It Eventful & Inviting
It’s not about contradicting the narrative, that you should keep every email short and sweet. When including seminars, conferences or other events in your email and this is generally an announcement of the scheduled date with some information on what they will learn or can view if they join you live. Businesses that require training benefit a lot from working with this method. With these emails requiring an RSVP, repetition can be important as the date can be forgotten due to the busy schedules most people have. If you do send reminder emails, just make sure there are good intervals before sending out additional reminders, one a few days before the event, one the day before and another hours before leading up to the event is generally good practice.
Post News Related To Your Business
Sending out newsletters and postcards can provide useful information for your subscribers. These are often the best forms of reaching out to your subscribers, customers or prospects. The information should be short, simple and to the point for this feature to be effective.
With these above mentioned, are some simple ways of going about your email marketing and campaign strategy. Working on lead generation while Increasing The Opt-in Rate Of Subscribers to it’s maximum potential, will see your business move forward faster profiting and prospering in no time.
