Search Engine Optimisation For Your Website

search engine optimisation

It is very important knowing how to optimise your website, as search engine optimisation (SEO) is a leading factor in being found in search engines. Search engine optimisation is also not a one-time process, as this requires continual fine tuning and monitoring as your website develops. There’s a lot of aspects to also consider when it comes to the optimisation of websites, with search engine crawlers which will find your website along with it’s pages and blog posts. When looking to place a rank or the position of any page in search results, the search engine crawlers or spiders, will look at the relevance of the page crawled, and the more relevant the on site content for the specific keyword or search string query, then the closer it will be positioned toward the top of search engine results. The entire process of search engine optimisation, takes into account both on page SEO, and off page SEO. For the initial optimisation, the website meta tags must be included, which also includes verifying the domain within the likes of Google webmasters.

These meta tags necessary for website optimisation, are placed in the head section of the html file, or document within the script, however if you use the likes of WordPress then adding these can very simple for those unfamiliar in this area. If you are using WordPress based scripts, then all you’ll need to enter is the relevant text in the description and title sections of the theme and working with an SEO plugin to help with your individual pages or posts. These plugins makes it easy to help you optimise your website, but if you do not have an area in the admin panel of your site with regards to it’s settings, then you will need to locate the header document (header.php) file and look for the following while editing the meta tags and title where necessary.


< meta charset=“UTF-8”>

Your Website Name Or Page Title

< meta name=“description” content=“The accurate description of your website.”>

< meta name=“keywords” content=“Website Keywords,Content Keyword”>

<meta name=“author” content=“Creator”>


Also include the verification meta tags from, Bing, Yandex, Alexa and Google placing these into the head section above.

An important tag to check for within your website and pages is the alt tag, as all pictures should have one ie:  alt=”your website logo”

The Keywords For Search Engine Optimisation

When it comes to the website keywords, these are those key words which are relevant to the websites on-page content. It is also better for the purpose of search engine optimisation, to create individual pages for each specific service or the set of products, than what it is to only have a few. Also include your keywords in the titles of your posts, pages and the main title extension with the same keywords appearing in tags as above. Include them in the Permalink or URL and headers wherever possible, as the search engine crawlers are looking for the consistency throughout from back to front.

The Permalinks Or URL Structure

If you have the option of modifying or creating the permalinks before posting, then take the URL structure into consideration. Search engines prefer a URL which is easier to understand as do humans, and when creating website posts or pages, be sure to include the keywords for the individual post. SEO friendly URLs rank higher, although most scripts these days allow you to create the link structure with added advantages of additional category or the main tag related to the post. There are a few key points to take into account. Ensure there are no underscores in the URL, remove any unwieldy punctuation characters and be careful not to overuse the main keyword in the URL itself.

Your Website XML Sitemap

It is important to create the sitemap.xml file, which is the list of URLs within your site, and these sitemaps navigate search engine crawlers on arrival and is highly recommended to have one in place for the main entry points especially. You can also use the your website XML Sitemap to provide search engines with the metadata about any specific types of content on the website pages, such as video, images and mobile content. As you develop the website further, then the sitemap will need to address these additional links as well, but many scripts these days will update your sitemap automatically upon each new post and most web hosting companies will have this feature enabled for easy crawl and create.

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