If you have been considering a digital marketing career, then step forward into this industry as talented individuals are high in demand from companies recruiting to meet their growing online presence and small business owners who are unfamiliar with Internet marketing in general. People are earning high salaries in digital marketing, and in many cases without years of experience or degrees. Within a few years you could easily be earning over $100,000 annually and an income from freelancing to your own clients can see this come through for you.
Start Your Digital Marketing Career On the Side
Your digital marketing career could quite easily start on the side of your current job, and as you gain the knowledge with experience you can quickly turn this around to be able to work from home as you also use the techniques you’ve learned to find more clients. Most companies are still generally looking for graduates, however as you learn in your own non-restrictive environment you can make a name for yourself in your own right which will bring company marketing executives looking for you to join their team. As the industry matures, it is beginning to separate into more specific skill areas, such as content marketing, search engine optimization, search engine marketing, analytics and social media marketing which includes advertising.
Digital marketing is a growing industry, well exceeding $50 Billion a year as companies work to reach new customers and to keep existing customers informed. The jobs available in this field aren’t just for marketing majors or web coders. In fact those jobs are perfectly suited for technically savvy college graduates or current students who have good analytical and writing or creative skills. As you gain experience with confidence in your own abilities in digital marketing, you can turn to consulting and later pursued by recruiters on a good business network Linkedin. The best part of learning your craft online is the process, which is unrestrictive and you can take the time you need to cement your new found skills while testing different aspects of digital marketing. As you work while studying toward your digital marketing career, you will learn the specific skill areas as follows.
Search Engine Optimization (SEO)
Search engine optimization is the process of optimizing a website to rank higher in search engine results pages. By doing so this increases the amount of organic traffic that a website receives which is free traffic.
Content marketing is the creation and promotion of content assets for the purpose of generating brand awareness, lead generation, traffic growth and customers.
Inbound marketing itself refers to the full-funnel approach to attracting people or businesses, converting, closing, and pleasing these customers using your online content.
Social Media Marketing
Social media marketing in practice, is promoting your brand and content on social media networks to increase your brands awareness, drive traffic to your business or website, generate more leads and in some cases your content can go viral through public sharing.
Pay per click, or PPC, is a method of driving traffic to your website or landing pages, by paying an ad publisher every time your ad is clicked by one of their website visitors. There are many ad networks available with PPC options, such as Google AdWords, AdVirte and Bing Ads to name a few.
Affiliate marketing is a type of performance-based advertising where you can receive commissions for the promotion of someone else’s services or products on your website and a lot of companies use this method where they provide advertisement publishers with a unique link that is tracked by their system.
Native advertising refers to the advertisements that are primarily feature rich content led ads and are featured on a website platform alongside other, non-paid content. Many people however, also consider social media advertising to be native, such as Instagram and Facebook advertising.
Marketing automation refers to software that exists with the goal toward automating online marketing actions. Many marketing departments with repetitive tasks, have automation software for emails, social media, and some actions on their website.
Email marketing is used by companies as a way of communicating with their customers, potential customers or subscribers who have taken an interest in their products or services. Emails are often used to promote products or services, discounts and upcoming events, as well as directing people to their business website.
Online Public Relations
Online public relations or PR, is the practice of securing earned coverage with digital publications, such as online magazines, blogs, and other content based websites for promotional purposes. It is also very much like the traditional PR, except it’s online.
Learn Digital Marketing Toward A Career
Digital marketing is an in demand field with exceptionally high growth and potential for anyone who works hard to become successful in the industry. Move toward your success in the field of digital marketing, which has created 100,000s of jobs and it is also how Google and Facebook have become the companies they are today. There are plenty of high paying jobs continually coming through from businesses, and often with the specific roles which can leverage into higher paying jobs quickly. These specific skill areas as mentioned above are what employers are looking for to help grow their business in general to compete with competitors who are also looking for people like you.
Learn how to get the skills and experience to impress employers, and get entry level positions with a company or working as a freelancer for businesses without more loans or schooling. Your digital marketing career can take you anywhere in the world, or you may simply want to work from home and the base salaries in this growing industry are high for talented individuals. Make your move into a digital marketing career and step into the Career In Demand.